Keep warm new student emails

We are looking at using the Communication tab to run a keep‑warm campaign, and we are particularly interested in how effective it is when you’re managing engagement across a large number of courses (around 25 in total) . If you’ve done something similar: How did you structure your communications across multiple courses? Did you segment by course? What types of touchpoints or messaging worked best? Did you automate any of it, and if so, how well did that scale across all 25 courses?

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Admissions & Enrolment

CW
Catherine Willson
7 months ago
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Keep warm new student emails

We are looking at using the Communication tab to run a keep‑warm campaign, and we are particularly interested in how effective it is when you’re managing engagement across a large number of courses (around 25 in total).


If you’ve done something similar:

  • How did you structure your communications across multiple courses?
  • Did you segment by course?
  • What types of touchpoints or messaging worked best?
  • Did you automate any of it, and if so, how well did that scale across all 25 courses?
  • Overall, did the Communication tab give you enough flexibility to keep learners warm and engaged?


Any insights, tips, or examples would be much appreciated!

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